Customer Discovery is one of the most vital aspects of the startup grind. It’s a process involving really nailing down a legit target market, verifying a need for your products and/or services, and discovering the true pain-points for which you can provide solutions. Customer Discovery also helps in price setting and in generating effective marketing strategies.

David Cummings on Startups

The first two years of a startup are a grind, and that’s if it’s successful. If things aren’t going well, the grind can continue on indefinitely. Startups take a tremendous amount of time and energy to get off the ground, and it isn’t glamorous.

Here are a few things that are part of the first two years of the startup grind:

  • Repeated customer discovery interviews
  • Multiple pivots and iterations in the search for product/market fit (see Pivoting is More Common Than Expected)
  • Tons of administrative tasks like getting a business license, health insurance, general liability insurance, and interfacing with lawyers
  • Finding an office and getting furniture, internet, phones, and more (it’s a strange rite of passage many entrepreneurs go through dealing with the challenges of finding a good office with a short lease and flexible terms)
  • Fundraising trials and tribulations to raise money from investors (raising money by selling products to customers is…

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About Lex R. Brown II, MBA

Business man, tech enthusiast, avid reader, creative writer, military veteran, tactician, activist, and solutionary. Always looking to learn something new, seeking new challenges daily, eager for growth and opportunities to network with others.

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Solutionary