To achieve a Personal Brand Breakthrough, the following aspects must all be addressed strategically:
REPUTATION: what do your peers, subordinates and leaders think and say about you?
BUY-IN: do you believe in your self enough? what supporters do you have that believe in your brand?
EDUCATION: be it a four-year college degree or a short-term certification, education and training is a key asset to always build upon throughout life. make your self as marketable as possible by ensuring that your education and training align with your career and business goals.
AFFILIATIONS: get connected to organizations that are relevant to your industry, your goals, etc.
KNOWLEDGE BASE: spend every spare minute that you can to become a subject matter expert/guru in something. it’s great to be a jack-of-all-trades, but you should really specialize in something also.
TIME MANAGEMENT: spend time branding your self according to a purposed schedule. for instance: post to your blog on Mondays; perform a ‘Social Sunday’ by doing important Tweets, FaceBook updates, and Google+ stuff on that day; etc.
HURDLES: perform a S.W.O.T. Analysis (Strengths Weaknesses Opportunities Threats)
RESOURCES: get your arsenal together, including but not limited to: business cards, an online CV, a premium LinkedIn account, and any other resource that will help your personal brand be strong
ONLINE PRESENCE: this ties in with resources, but I wanted to address it separately. you should be present on every virtual platform that could possibly generate leads (clients, potential employers, etc.)
UNIQUE ATTRIBUTES: differentiate your self from your peers and competitors in every way imaginable
GROWTH POTENTIAL: how much more could you still learn and do? what can you act on immediately?
HONORS: awards, recognition and accomplishments are important to brag a bit about when it comes to your social media profiles, your resume, your blog, and so on
Business man, tech enthusiast, avid reader, creative writer, military veteran, tactician, activist, and solutionary. Always looking to learn something new, seeking new challenges daily, eager for growth and opportunities to network with others.
View all posts by Lex R. Brown II, MBA